What are negative keywords?
Negative keywords are a core component of a successful keyword list. I must say first that there is a common misconception that improving click through rate on broad and phrase match will improve quality score. The truth is, only exact match CTR will improve...
I have been over several lists of factors that influence the rank of any particular keyword. Lets use Google as an example. It seems that their PR value is based on a number of things like traffic volume, keyword density, age of domain, inbound links, and the list goes on. Which is the most...