5 Ways Google Is Changing SEO

1. Seo is now more about building a brand than manipulation or trickery.
2. Google is no longer just a search engine.
3. Links are key, but for a different reason.
4. The future is “Now.”
5. Approach online marketing with a “product” perspective.

Link: http://www.entrepreneur.com/article/238040

What can I say, I agree... But there is a way you do the main branding while trying some tricks.

This is what I try to explain to my mental clients - strong seo is all about good branding. Not links or writing fullish text. Google is not a SE, it is a bot, who claim to provide quality content to its user, personally.

От: 5 Ways Google Is Changing SEO

Exactly. I love this links explanation. Everything is linking, actually, even everyday life - making different links with people through different media, using different tools. People did this since the beginning of time, only we didn't use the term "links". Excellent read! Thanks!

Thanks for your useful information mate