hristomitkov
Member
Съветите, които Ви гарантират успех са:
1) да преминете през целия материал в Google Certification Program (GCP)
2) да създадете нови кампании и да се упражнявате
3) да търсите информация от агенции и отделни специалисти
4) да споделяте информация
Ето и няколко примерни въпроса от теста (разпределени по теми):
Accounts
Q: When setting up a Google AdWords Account, why should you choose your currency and time zone carefully?
A: These can not be edited once the account is set up.
Campaigns
Q: What does a “Pending” Campaign in AdWords signify?
A: It is Inactive, but scheduled to begin at a date/time in the future.
Language
Q: How does the AdWords system decide which ad language to target?
A: Language of ads is determined by the language setting of the Google interface the client is using.
Location
Q: Where can an advertiser change the location targeting of an ad?
A: Location targeting is set at the campaign level.
Ad Groups
Q: Why is it a bad idea to duplicate keywords in multiple Ad Groups?
A: Keywords in multiple ad groups compete against each other, and the keyword with the higher performance will trigger the ad in that Ad Group to run.
Bidding
Q: What is the maximum CPC?
A: The highest amount of money an advertiser is willing to pay for a click on their ad.
Ads
Q: Your ad includes the phrase, “Your friend has a crush on you. See who!” and it gets disapproved. Why?
A: AdWords policy does not allow ads to simulate email inbox notifications or fake friend/crush requests.
Keywords
Q: Why is it a bad idea to duplicate keywords in multiple Ad Groups?
A: Keywords in multiple ad groups compete against each other, and the keyword with the higher performance will trigger the ad in that Ad Group to run.
Click-Through Rate
Q: How does a low CTR on the Display Network affect your Search Network Quality Score?
A: It doesn’t. Your ad performance, including CTR, does not affect your rank for search ads. A low CTR on the Display Network does not affect your Search Network Quality Score.
Quality Score
Q: How does a low CTR on the Display Network affect your Search Network Quality Score?
A: It doesn’t. Your ad performance, including CTR, does not affect your rank for search ads. A low CTR on the Display Network does not affect your Search Network Quality Score.
Mobile Ads
Q: How can you get greater exposure on mobile devices?
A: Enable bid adjustments and bid higher on mobile devices.
Video Ads
Q: You want to pay when a user views your video ad through a cost-per-view advertising model. Which of Google’s services would be most appropriate?
A: TrueView video formats would allow this model of payment through YouTube advertising.
My Client Center
Q: What is one benefit of My Client Center?
A: A dashboard that provides summaries of different metrics for all of your clients’ accounts.
Search Network
Q: What is the best bidding option for clients that want to spend the least amount of time setting and managing individual keyword bids?
A: Automatic Cost Per Click (CPC)
Display Network
Q: How does a low CTR on the Display Network affect your Search Network Quality Score?
A: It doesn’t. Your ad performance, including CTR, does not affect your rank for search ads. A low CTR on the Display Network does not affect your Search Network Quality Score.
1) да преминете през целия материал в Google Certification Program (GCP)
2) да създадете нови кампании и да се упражнявате
3) да търсите информация от агенции и отделни специалисти
4) да споделяте информация
Ето и няколко примерни въпроса от теста (разпределени по теми):
Accounts
Q: When setting up a Google AdWords Account, why should you choose your currency and time zone carefully?
A: These can not be edited once the account is set up.
Campaigns
Q: What does a “Pending” Campaign in AdWords signify?
A: It is Inactive, but scheduled to begin at a date/time in the future.
Language
Q: How does the AdWords system decide which ad language to target?
A: Language of ads is determined by the language setting of the Google interface the client is using.
Location
Q: Where can an advertiser change the location targeting of an ad?
A: Location targeting is set at the campaign level.
Ad Groups
Q: Why is it a bad idea to duplicate keywords in multiple Ad Groups?
A: Keywords in multiple ad groups compete against each other, and the keyword with the higher performance will trigger the ad in that Ad Group to run.
Bidding
Q: What is the maximum CPC?
A: The highest amount of money an advertiser is willing to pay for a click on their ad.
Ads
Q: Your ad includes the phrase, “Your friend has a crush on you. See who!” and it gets disapproved. Why?
A: AdWords policy does not allow ads to simulate email inbox notifications or fake friend/crush requests.
Keywords
Q: Why is it a bad idea to duplicate keywords in multiple Ad Groups?
A: Keywords in multiple ad groups compete against each other, and the keyword with the higher performance will trigger the ad in that Ad Group to run.
Click-Through Rate
Q: How does a low CTR on the Display Network affect your Search Network Quality Score?
A: It doesn’t. Your ad performance, including CTR, does not affect your rank for search ads. A low CTR on the Display Network does not affect your Search Network Quality Score.
Quality Score
Q: How does a low CTR on the Display Network affect your Search Network Quality Score?
A: It doesn’t. Your ad performance, including CTR, does not affect your rank for search ads. A low CTR on the Display Network does not affect your Search Network Quality Score.
Mobile Ads
Q: How can you get greater exposure on mobile devices?
A: Enable bid adjustments and bid higher on mobile devices.
Video Ads
Q: You want to pay when a user views your video ad through a cost-per-view advertising model. Which of Google’s services would be most appropriate?
A: TrueView video formats would allow this model of payment through YouTube advertising.
My Client Center
Q: What is one benefit of My Client Center?
A: A dashboard that provides summaries of different metrics for all of your clients’ accounts.
Search Network
Q: What is the best bidding option for clients that want to spend the least amount of time setting and managing individual keyword bids?
A: Automatic Cost Per Click (CPC)
Display Network
Q: How does a low CTR on the Display Network affect your Search Network Quality Score?
A: It doesn’t. Your ad performance, including CTR, does not affect your rank for search ads. A low CTR on the Display Network does not affect your Search Network Quality Score.
Благодарим Ви за вниманието! Успех!
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