While the specific term bling was first popularized in the hip hop community, it has spread beyond hip hop culture and into mass culture. This is similar to the meteoric rise of hip hop music itself, which has led to its most popular artists becoming mainstream pop music icons. "Bling" was added to the Shorter Oxford English Dictionary in 2002 and to the Merriam Webster dictionary in 2006. Companies such as Sprint and Cadillac have used the word bling in their advertisements. During a 2008 Martin Luther King, Jr. Day parade in Jacksonville, Florida, Republican presidential candidate Mitt Romney admired a baby decked in dress attire with gold jewelry and said, "Oh, you've got some bling-bling here.