Microsoft Buying Yahoo: Rumors Reappear
David A. Utter | Staff Writer
A year ago, the two companies were reportedly in talks about a
merger, but those conversations were dismissed as rumors and
speculation. Well, here's Microsoft and Yahoo 2.0.
A pairing in the spirit of a superhero teamup could happen if the
latest chatter about Yahoo and Microsoft proves true. Once again,
a potential merger is being considered, as neither company has
made gains against Google's search and advertising dominance.
The Wall Street Journal said last year's talks have become this
year's discussions. Both Yahoo and Microsoft have been rejiggering
their online advertising products, but have not been able to eat
into Google's lead.
"Short of a wholesale merger, Microsoft could spin its online
group into a separately-run Yahoo, in return for a Yahoo stake,"
the WSJ said. "Though a person familiar with the matter says
Microsoft would likely want to acquire Yahoo."
