Have a Plan for your Business?

[trader]

I work as a marketing consultant for small business owners. The biggest problem I find is most owners do not have a formal plan to build and grow their business. They simply work day to day and hope things turn out well. Remember, hope is not a plan.

 

[Blinky]

Yes, this is a common thing within most small businesses. You won't believe it (I think you will, by the way), but larger companies have not only a plan, but also a documentation with all - from company rules to brand politics. And some businesses have a "guide" with more than 100 pages of this.

For example, when hiring a new guy, the management gives him this book with all the stuff around the company. He needs too know what are the mission, goals, brand colors, and everything about the company. It is the way that things should happen.

I wanted to have such a "guide" in my company, when I was working there.